Dehaati literally means ‘a villager’. In contrast to the perception of this term as disrespectful and abusive, Dehaati for us is beautiful. In today’s time, we need to stand out and look different, which in return has left us with no access to a simple, pure and real form of us. We, at Dehaati celebrate the beauty of simplicity, purity and the joy of living with less. Potters and rural pottery are one of the best examples of such an expression! Dehaati is trying to retain our fading traditions and local values through design, community engagements and bridging the urban to the rural.
We are inspired from simple objects, skills and materials that otherwise get easily ignored and have been detained from the pleasure of being with us in the lives we live today!
Dehaati introduces a range that is Dehaati by material, skill, and nature. Made from the most local and pure material clay, we bring back the tradition of pottery and potters from Kachchh. Though Kachchh has a rich textile background, there is an equal weightage to non- textiles too. There has been a fair foster for textile crafts when it comes to working with designers, creating awareness among the commons or valuing handmade. Unluckily, the non- textile crafts have missed such attention and privilege. Dehaati, apart from pottery, works closely with other hard material artisans and tries to feature those value additions through its versatile range of products. Dehaati, being a Design studio, parallely values the traditional systems. We believe less in plastic alliance but more in linking socially and personally!
Of all the objects we have seen and admired during our visit to India, the Lota, that simple vessel of everyday use, stands out as perhaps the greatest, the most beautiful. A hope that an attitude be generated that will appraise and solve the problems of our coming times with the same tremendous service, dignity and love that the Lota served its time. - Charles and Ray Eames, The India Report, 1958